Our Milestones
To execute our business expansion, dr.CAFE® COFFEE has formulated strategic development plan up to the year 2015 by focusing primarily on the Middle East and Asia Pacific market with 650 branches in these regions.

1997 - 2000

• Formulated Idea, Implemented Feasibility Study, and Developed Concept
• Opened the very first outlet in Al Arouba Plaza in Riyadh, Kingdom of Saudi Arabia
• Established the 1st Independent Theme Store in Riyadh
• Opened the 1st Kiosk type store in Riyadh
• Set up the 1st Neighborhood outlet in Riyadh
• The 1st group of Key Management Personnel joined the company in preparation for the expansion
• Started Retail Operations System and Basic Operations Training
• Started extensive research into coffee technology with the Coffee Development Division
• Started Systems Development
• Implemented the Business Plan and Brand Development Plan for future expansion
• Total 11 stores opened during the establishment stage

2001 - 2004

• Established the 1st Flagship Store in Riyadh
• Established the 1st Flagship Store in Al Khobar
• Set up the 1st New Version Micro Store
• Implemented Standardized Operation Procedures
• Set up a Long-Term Retail Operation System Development Plan
• Created the dr.CAFE® COFFEE College Program
• Formulated Corporate Strategic Plan
• Started development of the Franchise System
• Started the Automated Production Facilities
• Started the Automated Coffee Roasting Plant
• Formulated Corporate Complete System Manuals
• Developed Strategic Business Plan
• Developed Advanced ERP Integrated System
• Developed dr.CAFE® COFFEE Information Center
• Developed Online Operation Auditing System
• Expanded network progressively in the commercial and neighborhood area with a blend of different types of stores

2005 - 2007

• Introduced the 1st Kio-Tech Store in Riyadh
• Expanded pastry lineup: signature & specialty pastries, cakes, and sandwiches
• Established a complete automatic and advanced Supply Chain System
• Expanded Corporate Headquarters with the international specialist team in Riyadh
• Exploratory talks with potential franchisees in the Middle and Far East regions
• Launched the Perfect Shot E-newsletter – the only one of its kind in the region
• Executed the Strategic Global Expansion Plan by establishing overseas branches in Asia region

- 2008

• Opened the World’s largest coffee shop at Makkah Road in Riyadh, KSA
• Launched for the first time in the Coffee Industry, an automated Store Management System (SMS)
• Signed an agreement with the Creative Solutions, IT Specialist Enterprise to provide the International IT infrastructure for global expansion.
• Appointed a Franchise in Malaysia.
• Appointed a Franchise in Singapore.